Strategic Planning
Project Management
3rd
Party Integration
Competitive
Analysis
Globalization
Marketing
Vendor Selection
Statistics |
Many
firms rely on reports produced by large research organizations on which to base
their business decisions. At Juvare we believe these documents must be
supplemented by "trench" research.
When retained to conduct
research and analysis our mission is to help you understand your customer and
prospect's experience; how are your products/services and those of your
competitors perceived by the very audience they are targeting. On the Internet
it is not your website, it is your customer's. We help you understand
your real-life position and benchmark your performance.
In the off-line
world we work with experts around the US to conduct focus groups, review
collateral materials and direct mail offerings.
Projects recently
undertaken have included:
- a
complete review of managed account offerings by major financial services firms,
including regulatory structure, marketing and integration with existing
channels and product offerings and the impact of online versus personal account
management.
- an
analysis of online mortgage sites - multiple testers reported on their user
experience, loan applications were submitted to all sites in the project.
Result: Client had a comprehensive understanding of the current competitive
channel and could use the data to assist in development of strategic planning
and business requirements. - see statistics for an
abstract.
- a
thorough review of online insurance offerings was conducted including
requesting insurance quotes from more than 30 online vendors. Result: Client
developed most customer centric web site possible given current technologies,
while addressing requirements of state insurance commissions.- see statistics for an abstract.
- an
update to a past project that researched and reported on the online brokerage
channel. Result: Client is refining current business goals and exploring new
models.
- a
competitor analysis was conducted for a French client for French, English and
Spanish language sites. Results: Client delayed launching English and Spanish
sites and concentrated on refining French site.
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