nor the most intelligent;
it is the one that is most adaptable to change."
Charles Darwin
| Marketing and Advertising |
Project Management
3rd Party Integration
Competitive Analysis
Globalization
Marketing
Vendor Selection
Statistics
| Marketing
and advertizing your products and services is an extremely challenging
enterprise in an arena that is dominated by excess, both of financial resources
and products. Juvare specializes in providing comprehensive marketing plans that establish your unique identifier and then maximize the available mediums. All the campaigns are integrated completely, thus assuring that on and offline marketing channels are synchronized. Whether you have an extensive budget and existing marketing relationship and are merely looking for fresh ideas and perspective, or you are seeking assistance with more restrictive budgetary and resource concerns Juvare can assist. Websites, micro-site, direct mail, affiliate mailing, internet, print advertizing, press releases, story pitches and gorilla marketing campaigns are all within our scope. We have worked with sole proprietors and Fortune 100 companies, both ends of the spectrum have referred us new clients owing to their satisfaction. Whether you are seeking a complete marketing strategy, new sales materials - brochures, posters, sales sheets, direct mail, promotional products and/or internet campaigns - or specific targeted product roll-outs or re-releases, our expertise will assure your greatest return on investment. Examples of Financial Services marketing: » Working with Charles Schwab International from 1997 through early 1999 Juvare personnel launched Schwab's first ever global multilingual advertizing campaign. Driving visitors to the Schwab Cayman, Hong Kong and European web sites required placement of banners in dozens of countries, embracing Spanish, Chinese and Portuguese copy and graphics. This was achieved working closely with advertizing agencies, legal counsel, firms such as AdKnowledge and in-country web sites. Micro-sites, cooperative advertizing, print ads and magazine covers were all embraced during testing periods. Examples of Schwab International banners and magazine wraps: » WM Financial Services wanted to create awareness of their new online brokerage destination. An opportunity arose to include a message mailed with the affiliate bank customer account statements. An insert was produced resulting in an enormous increase in website traffic. Juvare also worked closely with WM Financial Services developing brochures, press releases, online banners and promotional material for internal company communications. Examples of WM Financial Internet Banners, Statement Stuffers and Online Trading Brochure Examples of Food and Wine marketing: »Morton Estate Winery needed point of sale materials that could be leveraged for sales sheets and promotional events. Juvare developed the concepts, layouts and managed art direction and production for brochures and posters. Examples of Morton Estate poster and brochure. »Juvare produces press releases for artisan chocolatier La Dolce V Fine Chocolates. Articles in a variety of regional and national publications have ensued. »The launch of a new sparkling wine- methode champenoise- from Australia was undertaken in a saturated US market. Advertising and sales materials were needed that would make an immediate impact. Juvare personnel created the brochures, including art-direction, copy-writing and production. To minimize expenses the same graphics were used for all materials. Examples of Lasseter brochure. As part of their recommended tactical marketing plans Juvare personnel will create a metrics for success template: site traffic, registrations, conversions and behavior of visitors is assessed and benchmarked. Future recommendations are adjusted based on the knowledge derived. |